Media production

Media production

media studies; production; textbooks

Do the media primarily serve the interests of the wealthiest and most powerful sections of society? How intertwined are change and continuity in contemporary media production? In what ways do media producers draw on, and construct, knowledge, values and beliefs? In order to address these questions, we need to know about the people who make the media, their working practices and conditions, and how they make the media products that dominate so much of our communicative landscape.

This book goes behind the scenes to offer an essential introduction to media production. It guides students through the key issues, debates and controversies within the field. These include the increasing internationalisation of the media industries, power and control in media organisations, audience and market research and the experience of working in the media. The authors take students carefully through these and other topics, using readings from key research, carefully designed student activities and many contemporary case studies, including The Simpsons, Silvio Berlusconi, CNN, the BBC and Al-Jazeera, audience measurement devices, war and crime reporting, and rap music.

Hesmondhalgh, Desmond (editor)

Maidenhead: Open University Press/McGraw-Hill, 2006

LIB00181

9780335218844

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